to remove filtersHelen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
J2O
05 May 2010 | by Joe Thomas
it has its work cut out. Where next for J2O? We asked Erasmus Partners chief executive Graeme Dignan ... marketing. GRAEME DIGNAN, chief executive, Erasmus Partners Let's be honest, J2O was originally ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
or alienating consumers. For example, while Tesco is an official partner of the English Football Association ... -related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa, managing partner at sports and entertainment agency MEC Access, suggests Tesco is in a good position ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
partners. Rangaiah insists that the strategy does not 'replace or interfere with our relationships ... the record, executives at some of Unilever's agency partners express disgruntlement with being so publicly ... -off' for Unilever. Alastair Duncan, partner at crowdsourcing agency Alternative Genius, argues clients are looking ...
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
on the Waitrose account, and Dan Hagen, managing partner, strategy at MPG, who has worked on marketing for Tilda ... -promote - it will just make the job more difficult in the long term. DAN HAGEN - MANAGING PARTNER STRATEGY, MPG ...
Find a healthy balance
30 Mar 2010 | by Gemma Charles
-pack use of Change4Life branding by the partners. 'If companies want to be taken seriously, we need more ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... partner at digital agency Agenda21. 'The average cost per thousand online has gone down and I can't see ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
