Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...
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Aspire 'stories' by JWT London
22 May 2012
The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by CHI Partners on a pro-bono basis, is called 'Tomorrow' and features press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds who have struggled with school, been in care, are long-term unemployed or have been in trouble ...
Transport for London 'app' by R/GA London and New York
09 May 2012
The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.
BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The ad uses animated dots to represent the individuals who will carry the Olympic Torch around the UK. It was created by Jules Chalkley and Nick Simons, animated by Sander Jones, Boris Kossmehl and Marie Verhoeven, and directed by Kristian Andrews through Red Bee Media and Studio AKA. ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
by a window or a backdoor. It shows smoke swirling around a sleeping baby. Health Secretary Andrew ...
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott became the face of Change4Life, providing recipes for 'Supermeals' and kick-starting conversation ...
WDC Helsinki 'Kauko' by Hasan & Partners
13 Feb 2012
The Finnish advertising agency Hasan & Partners, along with the creative studio Perfect Fools, have
Change4Life tackles sensible drinking mission
06 Feb 2012 | by Gemma Charles
for Change4Life supporters and health professionals around the country. Andrew Lansley, health secretary ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
