VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand
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Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...
Cancer Research UK campaign supports removal of tobacco brands
27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
packaging. It follows the announcement this month from health secretary Andrew Lansley ...
Boris bids for Tech City to join London & Partners
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and its budget pulled into the capital's promotional body, London & Partners....the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what size of budget would be shifted into London Partners. The Tech City Investment Organisation ... into London Partners as the official promotional organisation for London, to deliver these ambitions under a ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand ...
Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
in the autumn and is continuing its Collective programme as a way of maintaining ties with charitable partners ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
, but it is there. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
by a window or a backdoor. It shows smoke swirling around a sleeping baby. Health Secretary Andrew ...
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
December : Change4Life partnered TV show LazyTown and its superhero Sportacus to encourage two- to five-year-old children to be more active and eat healthier. January : Ainsley Harriott became the face of Change4Life, providing recipes for 'Supermeals' and kick-starting conversation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
