Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...
Find a healthy balance
30 Mar 2010 | by Gemma Charles
-pack use of Change4Life branding by the partners. 'If companies want to be taken seriously, we need more ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... partner at digital agency Agenda21. 'The average cost per thousand online has gone down and I can't see ...
The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
NO Jane Asscher, managing partner and founder, 23red This will leave a nasty taste in the mouths of charitable organisations. Theirs is the most fragmented and difficult of all UK markets: a battleground where they already fight for every penny. The changes to the codes of practice will escalate ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ...
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
,' he argues. Its best chance of success, according to Lucy Unger , managing partner at branding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
