Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...
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Think BR: Collaboration is key to delivering policy outcomes
26 Mar 2012 | by Jo Arden
activities. ASDA , the News of the World and local supporters partnered the initiative leading to 780 ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
, the creative agency owned by Omnicom, has appointed its Los Angeles managing partner Michael Allen as global ...
On the Agenda: Firms not showing calorie information
22 Mar 2012
The case for and against Which? argued that 'for the sake of the nation' the Government must stop relying on voluntary deals with the industry and show 'real leadership'. Health Secretary Andrew Lansley responded that the Government had shown 'real leadership' in setting up the scheme without ...
Voluntary Sector: People rough it for housing campaign
22 Mar 2012 | by John Owens
of the local community to sleep outside throughout the night of 28 January. The PR team partnered with local ...
Osborne reveals tax breaks for video games producers
21 Mar 2012 | by John Reynolds
." The gaming industry has long campaigned for improved financial inducements. Brian Murphy, tax partner ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ... aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...
Advertising and media industry in youth opportunities push
20 Mar 2012 | by Daniel Farey-Jones
the application process with a blaze of publicity from media partner Metro. The list includes creative agencies ...
Lynx sponsors panda mating programme at Edinburgh Zoo
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Effect it's the perfect time to partner with Edinburgh Zoo and use our attraction knowhow to help out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
