01 Jun 2012
| by Matthew Chapman
the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ...
relations
BMW, meanwhile, has used its role as principal partner of the Lichfield Festival to improve its ...
31 May 2012
| by Maisie McCabe
Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter.
The softly spoken technology entrepreneur Andrew Fisher, who ...
with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ...
31 May 2012
to get a commercial partner excited, the GQ publisher says it will release more detailed tablet metrics ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
28 May 2012
| by Matthew Chapman
William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012.
To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...
25 May 2012
| by John Reynolds
the game.
What about sponsors? Are you on the look-out for new ones?
Globally we have partners ...
partners. We have had tech and FMCG brands in the past, but we are always looking at all categories for partners.
So how do you convince a hardcore football fan about the excitement of the NBA?
Well ...
24 May 2012
Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...
24 May 2012
| by Sarah Shearman
to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ...
significant evolution, noting: 'A young tech company partnering a 125-year-old company isn't something you ...
reliant on traditional models to get their message out'; digital music platforms enable brands to partner ...
24 May 2012
| by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
24 May 2012
| by Katherine Levy
, it makes them indispensable.
Expedia's Andrew Warner explained how its media agency, PHD, which it works ...
into the "partner" league. ...