Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...
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Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
associated together as Worldwide Olympic partners, London 2012 Olympic Partners and London 2012 Olympics ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited....dramatically enriched their bottom line. John Crowther, managing partner, Creston Unlimited ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
of the industry working in advertising and communications agencies. He has been managing partner at Partners Andrews Aldridge, Woo Communications and Liquid Communications. Winners and Losers in the betting shops ... to become Official Supporter and Official Betting Partner for 2012 to 2014. Coral ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
, ‘The Keepy Up Challenge’, features World Freestyle Football Champion Andrew Henderson teaching ...
Understanding always-on business decision makers
02 May 2012 | by Christoph Becker
their decisions, and how they feel about it. Gyro partnered with Forbes Insights to interview 543 top ...
Google profit surges as UK revenues rise 19%
13 Apr 2012 | by Maisie McCabe
acquisition costs (TAC) or the cash shared with its partners. When TAC are stripped out, global revenues were ... -per-click, the number of paid clicks across Google's sites and those of its partners increased by 39% year on year in Q1 ...
Being uncomfortable with social media
13 Apr 2012 | by Ines Nadal and Tara Beard-Knowland
Ipsos ASI has partnered with the Chartered Institute of Marketing (CIM) and Bloomberg to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave ...
Game and Gamestation brands survive following acquisition
02 Apr 2012 | by Matthew Chapman
partner at the private equity firm, said: "We strongly believe there is a place on the high street for a ...
Advertisers still hold concerns over transparency of media rebates
28 Mar 2012 | by Nick Batten
custom and practice that is often shrouded in secrecy. Our members expect agency partners to be open ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
