M2M lands Paddy Power media task
31 May 2012 | by Katherine Levy
in October last year after a pitch against Mother and CHI Partners. Paddy Power launched a new ad in its ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
to treating clients as true business partners and delivering ground-breaking new approaches ...
Lee replaces Constantine as MD of Newcast
31 May 2012 | by Katherine Levy
Lee replaces Paul Constantine, who had been Newcast's managing director since October 2010. He took over from Mark Waugh, who is now the global managing director of Newcast. Waugh had led the UK division from its inception in 2007. Constantine will continue in his role as managing partner ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ...
Google's big debate on piracy, privacy and porn
31 May 2012
to practical solutions and education. Google's Sarah Hunter and TalkTalk's Andrew Heaney agreed that tools ...
Things we like
31 May 2012
to get a commercial partner excited, the GQ publisher says it will release more detailed tablet metrics ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
VERICA DJURDJEVIC, MANAGING PARTNER, PHD - As the industry has become more complex very quickly, do clients look to their media agencies to offer more consultancy advice than before? While ... that clients take ownership of the final recommendation. SUKI THOMPSON, FOUNDING PARTNER, OYSTERCATCHERS ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
Predictys specialises in digital data and campaign technology, and its database includes information from 140 million opted-in consumers from more than 25 partners. The majority of Predictys' clients are affiliation networks that use Predictys as a third-party provider to supply their clients ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
