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the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ... relations BMW, meanwhile, has used its role as principal partner of the Lichfield Festival to improve its ...
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012. To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...'s and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...
the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ... partners. We have had tech and FMCG brands in the past, but we are always looking at all categories for partners. So how do you convince a hardcore football fan about the excitement of the NBA? Well ...
Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...
, it is concerned about the exclusive arrangement between Google and partners which use Google to power search ...
to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... significant evolution, noting: 'A young tech company partnering a 125-year-old company isn't something you ... reliant on traditional models to get their message out'; digital music platforms enable brands to partner ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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