Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
right now. With Penguin being one of only a few companies to partner Apple ahead of the launch ...
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BT and Talk Talk partner for Digital Economy Act High Court challenge
08 Jul 2010 | by Mark Banham
BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want to protect their customers from an "unfair" law.
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
the auditors.' Andrew Walmsley is co-founder of i-level. 30 SECONDS ON... Collateralised Debt ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
Affiliate marketing is a highly effective channel, as long as you actively engage with the partner...engage with their affiliates may be getting in the car with very careless drivers. Andrew Walmsley ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
-to-the-party media review? Andrew Walmsley is co-founder of i-level 30 SECONDS ON ... RECENT FMCG GROUP ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
the results. So when consumers search for your brand, you'd better hope the conversation is good. Andrew ...
New musical success
16 Apr 2010 | by Nicola Clark
adventurous in seeking out events to partner with....such as V and Reading means that many are now looking to partner fledgling events to gain cut-through. Dom ... that it is very hard to get a new festival off the ground,' he adds. According to Gary Pitt, managing partner ... view to creating festival-focused ski-breaks, as well as seeking a broadcast partner. According ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
