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Direct News: Direct choice - Security Industry Authority

The types of communication that actually connect with people always fascinate me. The kinds of things that make people stop and think. Communication that no longer feels like marketing, but feels like something more real.

Direct choice: Samaritans

Most creatives would relish the opportunity to work on the Samaritans account.

Branding News: Design choice - Penguin Great Ideas

Recently, the publishing industry has got smart to the concept of building and nurturing the 'author' brand, be it Jacqueline Wilson or Tom Clancy. However, Penguin's Great Ideas series adds a layer of sophistication to this thinking. Here, the brand is not an author, but the power of the written word....

DIRECT CHOICE: Carphone Warehouse Price Promise

It's hard these days to find a mobile phone that gets people talking.

DIRECT: Design Choice - Royal Albert Hall

We seem to be reassessing our 19th century influences, what with Tate Britain saucily staging the Victorian Nude exhibition and social historians re-evaluating Queen Victoria's reign. However, the Royal Albert Hall needs no re-evaluation as it constantly readapts itself in true post-modern...

Direct brief: Greenbee hires Partners Andrews Aldridge

Andrews Aldridge to handle its direct account, estimated to be worth £3m.

Partners Andrews Aldridge wins The Grove task

, has appointed integrated agency Partners Andrews Aldridge to handle its marketing and advertising..., but with the quality and standards of a contemporary London hotel. Partners has developed the strapline "London ... and its facilities to consumer and corporate audiences. Partners' first work, a direct mail campaign ...

Scottish Widows appoints Partners Andrews Aldridge

LONDON - Scottish Widows has selected direct marketing agency Partners Andrews Aldridge to handle

SMA hands direct account to Partners Andrews Aldridge

LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its...The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...

Partners Andrews Aldridge named agency of the year

Negotiating a management buy-out and attracting talented staff are two ways that Partners Andrews...-in-hand with such a process, Partners Andrews Aldridge could have been forgiven for not performing as strongly ... away from network politics. Since the summer, when Phil Andrews and Steve Aldridge bought out French ... clients. So the decision to award Partners the accolade of Marketing's Direct Agency of the Year was easy ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.