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Wow, what a great year of work. What makes it even more impressive is the fact that due to a rescheduling of the competition, it's only been nine months since the last Campaign Direct Awards were judged. The standard across all the categories was really high and choosing between the five finalists in...
The types of communication that actually connect with people always fascinate me. The kinds of things that make people stop and think. Communication that no longer feels like marketing, but feels like something more real.
Most creatives would relish the opportunity to work on the Samaritans account.
Recently, the publishing industry has got smart to the concept of building and nurturing the 'author' brand, be it Jacqueline Wilson or Tom Clancy. However, Penguin's Great Ideas series adds a layer of sophistication to this thinking. Here, the brand is not an author, but the power of the written word....
I love voting. It's your right and duty. So, having exercised my democratic right, I slipped home to take in the results. Remote control in hand, I sized up the choices. This was the real contest, not the one between Tony Blair and William Hague but between the Dimblebys, Jonathan and David....
The independent direct marketing agency Partners Andrews Aldridge is expanding after acquiring its ... for the daily newspaper. TIMELINE 1998: Partners Andrews Aldridge is founded as a joint venture between Steve Aldridge, Phil Andrews and Partners BDDH 2002: Partners Andrews Aldridge amed Campaign ...
Are media owners heavy users of the outdoor medium out of habit or do they understand something we have yet to discover?
What we call a control pack, the real world calls junk mail. But who killed the control pack? How did the backbone of the DM industry go from a learning tool to being the lazy man's contact strategy?
It's hard these days to find a mobile phone that gets people talking.
We seem to be reassessing our 19th century influences, what with Tate Britain saucily staging the Victorian Nude exhibition and social historians re-evaluating Queen Victoria's reign. However, the Royal Albert Hall needs no re-evaluation as it constantly readapts itself in true post-modern...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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