Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
, management and export including five years managing Marmite, Pot Noodle and Peperami before joining the skin ...
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Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
is also behind the animated characters in the adverts for Unilever s Peperami and music videos for groups ...
Saatchis open call for New Directors with porno-themed viral
27 Mar 2012 | by Sara Kimberley
others can't reach", John Smith's "'ave it" and Peperami's "it's a bit of an animal". Entries ...
Why brands need to go cold turkey on price promotions
16 Sep 2011 | by David Benady
for being infamous John Player - 'Spot cash' Peperami - 'Animal' Shell - 'Make money ...
The ANNAs digital award: £10K challenge
08 Sep 2011 | by Lynsey Barber
at Wieden + Kennedy. Digital campaigns for Peperami and the AA both triumphed at the last ANNAs Award. Peperami's 'Fanimal' campaign by Billington Cartmell and Mindshare was simple and humorous ...
The ANNAs digital award: previous winner, Peperami
05 Sep 2011
The Peperami "Fanimal" campaign created by Billington Cartmell and Mindshare used interactive...to drive trial of Peperami while giving punters the chance to literally take home a piece of the brand in the form of a Peperami Shouting Football Mascot. An on-pack promotion to win a Peparami "Fanimal" ran across the duration of the World Cup. The Peperami Fanimal dishes out abuse to other World Cup nations ...
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
for Chapman. At Unilever, he first tested the water with the 'Bit of an animal' Peperami campaign. His latest ...
Brand manager of the week: Ryan Dixon, Brand manager, Thorpe Park
19 Apr 2011
slogan? 'Peperami - It's a bit of an animal.' - What marketing trend is dominating your job? It ...
Land Rover creatives take top honours at Annas
27 Jan 2011 | by Katherine Levy
, together with Mindshare, for their "fanimal" work for Unilever's Peperami, and McCann Erickson's Matt ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
: Unilever notably tore up the agency rule book to put Peperami out to pitch to the creative juices ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
