News brief: Unilever Bestfoods extends Peperami
16 Mar 2005
Unilever Bestfoods is extending its meat snack Peperami into the snack noodle market. Peperami
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Peperami backs noodles online
05 May 2005
Unilever is putting digital marketing at the heart of its launch activity for Peperami Noodles....The company is launching the block-noodle product using viral marketing and downloadable digital media such as ringtones and mobile wallpapers featuring the Peperami Animal character. Digital agency ... movement the Peperami Noodles Army. Visitors are given a tour of the 'training camp' and can watch ...
THIS WEEK: Peperami Turkey spices up ads
05 Sep 1996
Van den Bergh Foods is to update the controversial Bit of an animal Peperami TV campaign...Van den Bergh Foods is to update the controversial Bit of an animal Peperami TV campaign ... is to support the launch of a turkey version of its Peperami brand to capitalise on the growing popularity ... to the advertising since its launch in 1991. Peperami is a brand that has been seen as rather anarchic ...
Unilever mounts mobile 'rant' campaign for Peperami
16 Sep 2008 | by Ed Kemp
LONDON - Unilever is supporting the launch of Peperami.mobi, the snack brand's first mobile...Consumers text the word 'animal' to a short code to receive a link to the mobile site where they can access the free application, created by AKQA. Users compile phrases to create a call from the Peperami Animal, which is delivered to a specified number. Within five minutes, an explanatory follow ...
Peperami in Grand Prix triumph at ISP Awards
29 Apr 1999 | by IAN DARBY
Van den Bergh s Peperami brand and ad agency Ammirati Puris Lintas have triumphed in this year...Van den Bergh s Peperami brand and ad agency Ammirati Puris Lintas have triumphed in this year ... with an on-pack World Cup promotion offering a Peperami football mascot. Edwin Mutton, the ISP ... Brand Client Agency Grand Prix Peperami (Fanimal ...
NEW MEDIA: Peperami's Fanimal to star in 'spoof' web site
21 Sep 2000 | by BEN ROSIER
Van Den Bergh Foods is extending Peperami s irreverent Fanimal TV ad icon with the launch of a...Van Den Bergh Foods is extending Peperami s irreverent Fanimal TV ad icon with the launch of a new spoof web site for the snack brand. As the Peperami home page appears, it is interrupted by a ... and complete a questionnaire in return for a sound-activated Fanimal Peperami toy. Visitors can ...
THIS WEEK: Adshel has launched an investigation ...
14 Nov 1996
character from the Peperami ads has been stuck onto other posters. The Gobbler character, which is shown...Adshel has launched an investigation into a hi-jack campaign in which the head of the animal character from the Peperami ads has been stuck onto other posters. The Gobbler character, which is shown ... to remove all the stickers. Ammirati Puris Lintas, which handles Peperami, said it had nothing to do ...
Careers: Me & My Mentor - Cheryl Calverley, Marketing manager - Marmite, Unilever
02 Sep 2008
My marketing mentor is Matt Burgess, managing director of UK Chrysalis brands (Pot Noodle, Peperami
THIS WEEK: Van den Bergh Foods is launching a pounds 1m ad campaign ...
17 Oct 1996
Peperami animal ads. The PC CD-ROM game features the character from the ads and it will launch...Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its Peperami animal ads. The PC CD-ROM game features the character from the ads and it will launch on November 15. TV work, through Ammirati Puris Lintas, will break in January to coincide with the post ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
