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Could crowd-sourcing be a useful way to generate advertising ideas?

Unilever has asked the public to make suggestions for fresh advertising for its Peperami 'Animal...brand with an established and popular creative idea - such as Peperami's A bit of an animal' - emp loy ... the Peperami Animal' character. Its existing creative platform provided strong guidance; it's unlikely ... brand such as Peperami, but not on Audi, Nike or Sony. I fear crowd-sourcing is the X ...

Marmite man moves to head up skincare

Burgess has been with the FMCG company for around 20 years and is currently managing director for the iconic Marmite brand, as well as its Pot Noodle, Peperami, Bovril and Slim-Fasts brands. He is now to move internally to a division that houses brands including Dove, Vaseline and Lux. It is unclear if he ...

BR Video: Ad agencies have run out of ideas say consumers

The news follows Unilever's decision to drop Lowe from the Peperami account and open up the brief to the general public. One man said: "A lot of the people making the adverts are running out of ideas and need some fresh ideas from people who actually use the products." Most respondents felt ...

Unilever announces crowdsourcing success and a new website

to crowdsourcing for Peperami and for the successful launch of Dove Men + Care in the US. Weed hinted that more ...

BBH nets Omo after eight-month pitch

/Rexona Cif Hellmann's Domestos Peperami ...

The Work: Private view

that Peperami once was. Marie Curie Cancer Care (2) demands sensitivity, so let's just say it deserves a ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

for Chapman. At Unilever, he first tested the water with the 'Bit of an animal' Peperami campaign. His latest ...

Profile: Putting love on the menu at PizzaExpress

. INSIDE WORK 1990-2008: Varied marketing roles including marketer on Peperami, rising to Latin America ...

Biggest brands: Top 10 by category 2007

6 Covent Garden 35-40 30-35 10 7 Weight Watchers 25-30 15-20 85 8 Peperami ...

Biggest brands: Top 10 brands by product category 2008

Watchers 30-35 25-30 31 8 Peperami 25-30 25-30 0 9 PizzaExpress 20-25 20-25 8 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.