Retail choice: Fred Perry
04 Aug 2004
According to legend, when Fred Perry contemplated a logo for his fledgling sportswear brand he...be seen as viral marketing. With a badge in place, any shirt can be a Fred Perry. - Design agency Judge ...
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Perry’s post
22 Jan 1997 | by PATRICK BARRETT
The Chartered Institute of Marketing has appointed Ray Perry, former marketing director of toy...The Chartered Institute of Marketing has appointed Ray Perry, former marketing director of toy firm Mattel UK, as director of marketing and membership. ...
Perry to take BG role [BB]
09 Jan 1997 | by PATRICK BARRETT
Former Unilever chairman Sir Michael Perry is expected to be confirmed next week as chairman...Former Unilever chairman Sir Michael Perry is expected to be confirmed next week as chairman ... as an attempt by the beleaguered gas company to take advantage of Perry s 39 years of FMCG marketing experience to upgrade its customer-service record and public image However, Perry, 62, is thought to have ...
BRAND MASTERS: Sir Michael Perry: Quality controller - Centrica chairman Sir Michael Perry talks
30 Mar 2000 | by CONOR DIGNAM
Interviewing Sir Michael Perry has been likened to taking tea with a nervous Bishop. The former...Interviewing Sir Michael Perry has been likened to taking tea with a nervous Bishop. The former Unilever chairman certainly isn t a natural interviewee. He eyes my tape recorder as though it might leap off the table and bite him. Only politicians like being interviewed, he mumbles when I suggest ...
Careers: Brand manager of the week - Louise Perry, Product manager, The Sanctuary Spa, Covent
29 Nov 2006
Describe yourself in three words. Bubbly, creative, happy.
evidence of a deep-seated cultural prejudice against marketers. Ray Perry, the CIM’s director
08 Oct 1998 | by RAY PERRY
It would probably be churlish to name the finance director who told me (and I quote): You marketing people are just gifted amateurs who make expensive mistakes . Fifteen years in the industry have taught me he s not unusual in his views. It s obvious that in the UK at least, us marketing people don...
CAREERS: Movers - Robson Rhodes Business Consulting
18 Sep 2003
Tina Ubhi and Luke Perry have taken up positions as senior research executives at the research
CAREERS: Movers - Phones 4u
08 May 2003
Tim Wade and Ruth Perry have been appointed campaigns manager and marketing manager for in
THIS WEEK: Unilever cuts prices but not ads
22 Feb 1996
Unilever s chairman Sir Michael Perry this week said the company will follow arch-rival Procter...Unilever s chairman Sir Michael Perry this week said the company will follow arch-rival Procter ... much we must reduce prices, said Perry, speaking at the final results announcement. But he ... .5m in 1996. Perry said: If Procter Unilever reported a 7% fall in net profits over ...
THIS WEEK: Prioritise marketing urges Unilever chief
14 Mar 1996
Unilever chairman Sir Michael Perry has told an audience of marketers that British businesses...Unilever chairman Sir Michael Perry has told an audience of marketers that British businesses and education urgently need to put more emphasis on marketing. Giving the keynote speech at the Marketers City Lecture in London last week he said: Whatever Britain s commercial role may turn out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
