The World: Insider's View - Russia
03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe
International brands are using more and more local flavour in their attempts to communicate with Russian consumers.
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GHD 'Scarlet Collection' by RKCR/Y&R
19 Oct 2011
Katy Perry for the launch of its Scarlet Collection....The ads, which were shot by the photographer David LaChapelle, show Perry appearing with a 20s makeover as Snow White. The print campaign launched in women s glossies this month. ...
Fred Perry
26 Sep 1997 | by BERNARD INGHAM, who writes for the Expr
Shirt maker Fred Perry, generally associated with mod fashion, is to relaunch itself as a funky...Shirt maker Fred Perry, generally associated with mod fashion, is to relaunch itself as a funky youth brand with the help of its new PR agency, Red Rooster. The label, established in 1952, is still best known for its polo shirts, although it has now diversified into other clothing. ...
Perry to take BG role [BB]
09 Jan 1997 | by PATRICK BARRETT
Former Unilever chairman Sir Michael Perry is expected to be confirmed next week as chairman...Former Unilever chairman Sir Michael Perry is expected to be confirmed next week as chairman ... as an attempt by the beleaguered gas company to take advantage of Perry s 39 years of FMCG marketing experience to upgrade its customer-service record and public image However, Perry, 62, is thought to have ...
BRAND MASTERS: Sir Michael Perry: Quality controller - Centrica chairman Sir Michael Perry talks
30 Mar 2000 | by CONOR DIGNAM
Interviewing Sir Michael Perry has been likened to taking tea with a nervous Bishop. The former...Interviewing Sir Michael Perry has been likened to taking tea with a nervous Bishop. The former Unilever chairman certainly isn t a natural interviewee. He eyes my tape recorder as though it might leap off the table and bite him. Only politicians like being interviewed, he mumbles when I suggest ...
THIS WEEK: Unilever cuts prices but not ads
22 Feb 1996
Unilever s chairman Sir Michael Perry this week said the company will follow arch-rival Procter...Unilever s chairman Sir Michael Perry this week said the company will follow arch-rival Procter ... much we must reduce prices, said Perry, speaking at the final results announcement. But he ... .5m in 1996. Perry said: If Procter Unilever reported a 7% fall in net profits over ...
PRIVATE VIEW
10 Dec 1999 | by TREVOR BEATTIE, creative director of TB
of pulling off an even passable impersonation of Perry Como. Oh, and I m starring in the best commercial...I m a sad and lonely earthworm. So sad and lonely and blue. Having said that, I m probably the only slimy, hermaphrodite, dirt-gobbling, animatronic member of the Oligochaeta family capable of pulling off an even passable impersonation of Perry Como. Oh, and I m starring in the best commercial ...
Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal
29 Jun 2009
director Tim Hill might think that linking Murray with a 'quintessentially English' brand like Fred Perry is 'very clever'; I think it is stupid. How can Fred Perry hope to boost its brand from a tie with a player ... and consultant to some of the world's biggest brands 30 seconds on Fred Perry Fred Perry was born ...
Justin Bieber promotes anti-acne skincare range
10 Aug 2010 | by Jennifer Whitehead
celebrities to endorse its products. Those who have backed the brand include Katy Perry, Delta Goodrem ...
Gyro International wins Rentokil Initial facilities business
23 Feb 2006 | by by Staff
." Richard Perry, managing director of Gyro International UK, said: "Initial Integrated Services has a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
