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Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi

The making of video featuring T-Mobile customers who took part in the campaign The campaign previews Katy Perry s new music video Firework at online portals in eight of the company s European markets three days ahead of its premiere. The video, which launches online through the website ...

Perry to take BG role [BB]

Former Unilever chairman Sir Michael Perry is expected to be confirmed next week as chairman...Former Unilever chairman Sir Michael Perry is expected to be confirmed next week as chairman ... as an attempt by the beleaguered gas company to take advantage of Perry s 39 years of FMCG marketing experience to upgrade its customer-service record and public image However, Perry, 62, is thought to have ...

Appointment to view: Deutsche Telekom celebrates Katy Perry MTV win

Deutsche Telekom's decision to tie-up with EMI, Saatchi & Saatchi and singer Katy Perry paid off...The video was made as part of the European telecom brand's Life is for Sharing campaign, a continuation of ads including its flashmobs at London Liverpool Street station and Herathrow Terminal 5. The behind the scenes film being used by the brand features singer Perry as she prepared to meet fans who ...

INTERACTIVE: Porsche Boxter screensaver

Most people who take the 20 minutes required to download this two-part screensaver will do it because they already love Porsche and they definitely won t be disappointed.

MARKETING MIX: News of the world

clothing brand Fred Perry is dusting down its fusty image with the help of colourful, cartoon ... graphics. The result is a much fresher take on the Fred Perry look . For more worldwide brand ...

Employers angry at ’irresponsible’ ads for internet games

condone. Freeloader s head of marketing, Julian Perry, said: The campaign taps into the heart ...

Gyro scoops T-Mobile business-to-business account

Perry, chief strategy officer of Gyro International, said: This is another tremendous account win ...

NTL readies direct marketing initiative through schools

on their third month's bill. Steve Perry, marketing services director at NTL, said: "NTL is very much a family ...

MEDIA: Briefs

appointed Gary Perry as sales manager, replacing Francesca Boon who moved to be advertising manager ...

REVIEW: Marketing and advertising news in the week’s press

and Partners, San Francisco. - Advertising Age Sir Michael Perry, the former Unilever chairman, is expected to become chairman of British Gas s newly demerged retail and supply arm, Centrica. Perry ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.