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EA gets together with Katy Perry to boost The Sims

Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote...The partnership will feature Perry in all-new marketing activity for the brand, which will begin ... is releasing the game on 9 March in the UK and will publicise it with a television campaign starring Perry ... is handling the media planning and buying in the UK. The gaming firm claims it will work closely with Perry ...

Ex-GyroHSR duo Perry and Mabbott open agency

Richard Perry, GyroHSR's former chief operating officer and Richard Mabbott, senior vice president...solutions driven by consumer behaviour. Perry and Mabbott left GyroHSR last autumn, Perry having been ... . Perry said: "We're very happy to be building something new and very, very shiny". Follow Sara ...

Client view: The new private healthcare generation

Perry....publicly is tricky. Nuffield Health's head of external relations comms, Dr Josephine Perry, is by her ... are not there to make money and keep shareholders happy, and we're separate from government,' says Perry. But she ... ,' explains Perry. Explaining Nuffield But despite this contact with GPs and the increasing importance ...

Nick Ellsom leaves PHD for OMG's Annalect

, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD....offering in the UK." Perry, who left PHD after 12 years in 2010 for its parent unit and has spent two ... Steve Taylor, who joined from CMW in November . Perry's previous role at PHD was as head of digital ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

events centred on pop artist Katy Perry's upcoming film, 'Katy Perry: Part of Me 3D'. Simon Lowden ...

Gadget Show Live calls in Fugu to attract mainstream consumers

The exhibition is an offshoot of the Channel Five TV programme and includes appearances from the show s presenters Suzi Perry, Jason Bradbury, Jon Bentley, Ortis Deley and Pollyanna Woodward. Fugu has been tasked with handling the PR media campaign for the Live exhibition, which takes place ...

Steve Alexander to leave Channel 4 after 20 years

Mick Perry left last October . In his 20 years at Channel 4 the respected trader has held various ... September 2010 following Perry s arrival as trading director. Alexander's early career included stints ...

AMS promotes Phelps to chief executive and Collins to MD

and worked with long-standing clients such as Royal Caribbean, Red Bull and Fred Perry. Phelps said: "At ...

Trading places: this week's people moves

. ( Campaign ) Richard Perry , GyroHSR's former chief operating officer, and Richard Mabbott, senior vice ... Perry moving in the other direction to become managing partner, digital, at PHD . ( Media Week ...

Channel 4 poaches Global Radio's Ed Chalmers for top trading job

sales at GCap Media from 2005 before becoming head of trading and national brands in 2006. Mick Perry ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.