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Bauer launches knowledge-led mag Wonderpedia

The magazine will launch on 24 May with a cover price of 1.99, and will carry the strapline, 'Discover something new'. The concept behind the magazine is to tap into the curiosity that Bauer claims is "hardwired in us all". Confirmed advertisers in the first issue include Peugeot and Staropramen ...

Brand barometer: TNT viral campaign reviewed

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot...Bear. In the latest version, users can send the pair travelling through time. Peugeot 208: Let your Body Drive Car manufacturer Peugeot targets an audience of younger drivers with this four ...

Hearst Magazines launches women's quarterly

. Advertisers in the first issue include Peugeot, Origins, L'Or al and Clarins. It has an initial print run ...

Trading places: this week's people moves

and communications manager. Dean joins from agency Euro RSCG, where he managed the Peugeot account. He ...

TBG launches social media page management tool

pages to detect negative posts. Sainsbury's, Peugeot, John Lewis and Energizer have been trialling ...

Adfonic raises £4.7m to expand overseas

Peugeot, Yell, Tesco, Skype, Groupon and Google, and claims to reach 100 million unique mobile users ...

Peugeot trials mobile affiliate ad tech

Peugeot is the first brand to trial ad technology that allows the use of QR codes and SMS...exciting." Peugeot is the latest advertiser to work with Linking Mobile, who also count O2, Gamelogft ...

How brands are tapping into the kids' TV market

worked with Peugeot on a major EMEA campaign around the launch of Toy Story 3. Partners want to ensure ... important - we were able to work with Pixar to create a bespoke piece of Toy Story animation for Peugeot ...

Paper Round (10 May) - Which clients are advertising in the national press?

Npower offers customers 50% cash back on its heating call-out service if users find they don t use it. Ads promote the offer in The Times, The Daily Telegraph and The Independent. British Gas meanwhile advertises its own home protection plan in The Daily Mirror. Peugeot advertises its finance ...

My Media Week: Ben Hughes

and a little purchase I made the new Peugeot RCZ. Let's just say the salesman warned me to engage ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.