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Bauer launches knowledge-led mag Wonderpedia

02 May 2012 | by Nick Batten

The magazine will launch on 24 May with a cover price of 1.99, and will carry the strapline, 'Discover something new'. The concept behind the magazine is to tap into the curiosity that Bauer claims is "hardwired in us all". Confirmed advertisers in the first issue include Peugeot and Staropramen ...

Hearst Magazines launches women's quarterly

11 Apr 2012 | by Nick Batten

. Advertisers in the first issue include Peugeot, Origins, L'Or al and Clarins. It has an initial print run ...

Skoda meets PR agencies to commission special project work

14 Feb 2012 | by Sara Luker

and Europe. Peugeot hired Tangerine PR in January to consolidate two briefs previously handled by McCann ...

Peugeot retains Universal McCann for £3m dealership business

14 Oct 2010 | by Katherine Levy

Universal McCann (UM) has retained the media planning and buying business for Peugeot's 246...seven Peugeot vehicles, as well as creating an indoor showroom experience, which invited guests to pick ... , but that wasn t why we were re-appointed. "After working with Peugeot for 15 years, we have outstanding ... best value to back up this knowledge." Peugeot employs OMD UK to look after the majority of its ...

BD Network acquires mobile agency

05 Aug 2010 | by Sara Kimberley

work across BD Network s clients Peugeot and Molson Coors. Allan McLaughlin, BD Network group ...

Citroen appoints CMW to handle direct marketing account

29 Apr 2009 | by Joe Thomas

CMW already works on the Peugeot account, which is sister company to Citroen. The agency also holds the Lotus below-the-line account. The pitch was called after the incumbent, Kitcatt Nohr Alexander Shaw, picked up the Toyota business. Citroen UK said at the time that Kitcatt Nohr had resigned ...

Havas buys French agency to bolster Citroen account

05 Sep 2006 | by by Sarah Woods

speculation that the smaller agency was primed to snatch its key French PSA Peugeot Citroen account.

MPG beats OMD for pan-European Citroen account

10 Jan 2006 | by Mark Banham

, but will not affect local territory work. OMD still retains the £76m PSA Peugeot Citroen account in the UK, after ... managed to pick up the PSA Peugeot Citroen account from OMD in two territories, Spain and Germany ... Peugeot Citroen, said: "It is this track record within the brand portfolio that has led to a deep ...

PSA shifts £40m UK Citroen account

28 Jan 2002 | by Reporters,

The car giant is leaving its 43m Peugeot business with Euro RSCG, however. The win is a lifeline for Partners BDDH, which lost its 8m Mercedes account at the end of last year ... the management of the Citroen account separate to that of Peugeot. If you have an opinion on this or any ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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