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CREATIVE STRATEGY: Peugeot dances with the school of cool

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ... in a multi-storey car park that s empty, apart from a stationary Peugeot 208. Is that it? Yup. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ...

Peugeot targets younger drivers with YouTube push

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let Your Body Drive . The clip is already going viral amassing around 230k views, and Peugeot ... and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

these factors together and you have an advertising opportunity for someone. As it turns out, Peugeot ... s lamp posts. While nicely conceived and designed, for Peugeot s sake, one has to hope they have ...

Peugeot 'drive away happy' by Euro RSCG London

The Life On Mars star John Simm voices the new Peugeot campaign.

Peugeot signs TV star John Simm

Peugeot has launched a multi-million pound ad campaign with an animated TV spot featuring a...car. Simm's voiceover is accompanied by images of an animated paper Peugeot as it drives past a breakdown service and other hazards common with used cars. The ad supports Peugeot's wider 'Drive Away ... and the production company was Blink Ink. Morgan Lecoupeur UK marketing director at Peugeot, said: "What better ...

Peugeot consolidates dual UK PR accounts into Tangerine

Peugeot has appointed a single agency to handle two PR briefs, as the company readies a number...for Peugeot, said the decision to integrate the briefs was based on both constraining costs and creating time ... with management of time, with my team finding dealing with fewer agencies helpful. In Q1, Peugeot ... Peugeot 208. House PR will continue to work with the car brand to deliver lifestyle PR. ...

Peugeot trials mobile affiliate ad tech

Peugeot is the first brand to trial ad technology that allows the use of QR codes and SMS...exciting." Peugeot is the latest advertiser to work with Linking Mobile, who also count O2, Gamelogft ...

Peugeot rapped for inappropriate ad on kids' TV

Peugeot has been admonished by the Advertising Standards Authority (ASA) for airing...confused and complained it was inappropriate to show the ad during a children's programme. Peugeot said ... that when booking media space. Peugeot said the complaint was justified and it had learned from ... March and Peugeot has no plans to run it again. ...

Peugeot pushes motorsport heritage in latest campaign

Peugeot is emphasising its motorsport heritage with a new ad campaign centred on the enjoyment...British rally driver Guy Wilks who drives a Peugeot 207 S2000 in the Intercontinental Rally Challenge, and highlights Peugeot's involvement with motorsport since 1894. Ads will run in two-week bursts through ... on the Peugeot UK Facebook page. The game, developed by Euro RSCG 4D, places the user at the wheel of a toy ...

Peugeot crowdsources creative to liven up positioning

Peugeot is turning to crowdsourcing in an effort to give its recently introduced 'Motion...Peugeot UK has partnered eYeka, a crowdsoucing company, and is offering 6,000 in a competition ... for creative treatments that reflect the brand's 'Motion and Emotion' strapline. Peugeot has also thrown ... the brief, created the supporting microsite and helps manage Peugeot's Facebook community. Andrew ...

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