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CREATIVE STRATEGY: Peugeot dances with the school of cool

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ... in a multi-storey car park that s empty, apart from a stationary Peugeot 208. Is that it? Yup. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

these factors together and you have an advertising opportunity for someone. As it turns out, Peugeot ... s lamp posts. While nicely conceived and designed, for Peugeot s sake, one has to hope they have ...

Trading places: this week's people moves

and communications manager. Dean joins from agency Euro RSCG, where he managed the Peugeot account. He ...

TBG launches social media page management tool

pages to detect negative posts. Sainsbury's, Peugeot, John Lewis and Energizer have been trialling ...

Adfonic raises £4.7m to expand overseas

Peugeot, Yell, Tesco, Skype, Groupon and Google, and claims to reach 100 million unique mobile users ...

Peugeot trials mobile affiliate ad tech

Peugeot is the first brand to trial ad technology that allows the use of QR codes and SMS...exciting." Peugeot is the latest advertiser to work with Linking Mobile, who also count O2, Gamelogft ...

Are you part of Middle Britain?

preferred a Volvo but in 2011 Middle Britain is more likely to have a Ford Focus or Peugeot 206 parked ...

Trading places: this week's people moves

Advertising Mindshare business planning and invention director Andrew Quin is to leave the agency to become senior planner at Euro RSCG . He will work across Euro RSCG London clients including car marque Peugeot. ( Campaign ) Paul Edwards , the former chairman of Lowe UK , has been ...

Peugeot uses mobile to promote 107, 207 and 308 models

LONDON - Car manufacturer Peugeot has launched a mobile ad campaign that promotes its 107, 207...The ad, created by mobile agency YOC and planned by OMD UK, uses a new expandable mobile ad format with clickable sections for the Peugeot 107, 207 and 308 models. Consumers can click on the car ... million unique mobile users. Jody Bates, media manager at Peugeot said: "It s great to see mobile ...

Bravissimo and Peugeot target Valentine's Day cinema goers

LONDON - Lingerie brand Bravissimo and car manufacturer Peugeot advertised against Warner Bros...to targeting people celebrating Valentine's Day, Peugeot ran ads, created by Euro RSCG and bought by OMD UK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.