Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...
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Brand barometer: TNT viral campaign reviewed
26 Apr 2012
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot...Bear. In the latest version, users can send the pair travelling through time. Peugeot 208: Let your Body Drive Car manufacturer Peugeot targets an audience of younger drivers with this four ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let Your Body Drive . The clip is already going viral amassing around 230k views, and Peugeot ... and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
retail prices. Peugeot . Another important manufacturer of scooters, but its share ...
Revolution: Special Report - Third parties make the most of mobile
06 Mar 2012 | by Stuart Derrick
, such as Peugeot (see case study), Mazda, Hotels.com, Marks Spencer, Fitness First and Gameloft ... offers are made only within a store, or even in specific parts of a store. CASE STUDY: Peugeot test drives mobile affiliate marketing As with all car companies, a core element of Peugeot's activity ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
%, leaving more mainstream names, including Toyota, Renault and Peugeot, in its wake. According ...
Audi hires Euro RSCG exec to senior marketing role
04 Nov 2011 | by Alex Brownsell
Dean joins from agency Euro RSCG, where he managed the Peugeot account. He previously worked on brands such as Heinz, Danone, Cadburys, Renault and Land Rover. He replaces Eve Tyers, who leaves after nine years with Volkswagen Group. Dean will be tasked with managing the development ...
Brand manager of the week: Robert Dekker, Senior marketing director EMEA and Australasia, LeapFrog Toys
02 Nov 2011
, with access to the Peugeot pit. ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
include Tesco, Peugeot, Diageo. www.ehs4dgroup.com Amaze Founded 1995. Subsidiary Hasgrove. Managing ...
Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
. Renault suffered the fastest drop in franchised dealer networks since 2006, with Peugeot also being hit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
