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Brand Health Check: Honda

to the competition? REMEDY - Emulate BMW, Audi and Peugeot - all have invested in strong vehicle design and a ... would with the offerings from BMW or Peugeot. - Develop an emotional hook. While 'The power of dreams ...

The Week in Marketing

'Sex worth talking about.' - Peugeot C4 drama tie Peugeot has signed up to sponsor drama on Channel 4 in a year-long deal to promote cars including its new 3008 Crossover. Peugeot replaces ... casting session for a Peugeot ad. - Five revives Shake! Five has returned Shake!, its programming ...

Direct choice - Peugeot

Peugeot has launched a plastic-surgery-themed direct mail campaign to show off its new-look 207.

Media Road Test: Your M&S 125th birthday issue

include Peugeot, Sharp, Sony, Neff, P&O Cruises and Magnet. ...

Citroen hires CMW

on the account for Citroen's sister brand, Peugeot. The pitch was called after the incumbent agency Kitcatt Nohr

The week in marketing

on themed search criteria such as weekend activities, health and beauty and Valentine's Day. - Peugeot in 'Sexy' ad Peugeot has rolled out a campaign intended to improve the marque's desirability ...

Car marques plot low-cost ranges

Last week it was revealed that Fiat will roll out a budget brand including three new models in Western Europe in 2010. This follows reports a few months ago that Peugeot was looking to resurrect its Talbot marque as a means of selling cheaper cars without compromising its overall brand image ...

The Marketing Profile: Christian Stein of Peugeot UK

It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born..., the malaise at Peugeot seems more deeply rooted. Despite high-profile sports sponsorships of the 2007 Rugby ... concern. So what has been the problem? Peugeot has drifted for much of the past decade, with inconsistent ... , but the words of Stein himself. And so in February he was parachuted in from Peugeot Belgium to replace Andy ...

Peugeot uses web to boost customer engagement

LONDON - Car manufacturer Peugeot is launching a dedicated area on its five European websites...The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information. The site has been developed ... the website templates for Peugeot's dealership network across much of Europe, and has previously created ...

BMW draws 'best sales value' from UK adspend

Honda 60,022 12,513,531 208 Peugeot 82,886 17,050,226 206 Audi 67,575 11,930,393 177 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.