BETC to launch London ad agency
19 May 2011 | by Matt Williams
including Peugeot, Air France, Canal+ and Disneyland, and in 2010 was ranked 2 nd in The Gunn Report ...
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Peugeot pushes motorsport heritage in latest campaign
01 Jun 2011 | by Alex Brownsell
Peugeot is emphasising its motorsport heritage with a new ad campaign centred on the enjoyment...British rally driver Guy Wilks who drives a Peugeot 207 S2000 in the Intercontinental Rally Challenge, and highlights Peugeot's involvement with motorsport since 1894. Ads will run in two-week bursts through ... on the Peugeot UK Facebook page. The game, developed by Euro RSCG 4D, places the user at the wheel of a toy ...
How brands are tapping into the kids' TV market
19 May 2011 | by Peter Fitton and Simon Cox
worked with Peugeot on a major EMEA campaign around the launch of Toy Story 3. Partners want to ensure ... important - we were able to work with Pixar to create a bespoke piece of Toy Story animation for Peugeot ...
Paper Round (10 May) - Which clients are advertising in the national press?
10 May 2011 | by Sarah Johnson
Npower offers customers 50% cash back on its heating call-out service if users find they don t use it. Ads promote the offer in The Times, The Daily Telegraph and The Independent. British Gas meanwhile advertises its own home protection plan in The Daily Mirror. Peugeot advertises its finance ...
My Media Week: Ben Hughes
05 May 2011 | by Hayley Pinkerfield
and a little purchase I made the new Peugeot RCZ. Let's just say the salesman warned me to engage ...
Peugeot crowdsources creative to liven up positioning
28 Apr 2011 | by Ed Owen
Peugeot is turning to crowdsourcing in an effort to give its recently introduced 'Motion...Peugeot UK has partnered eYeka, a crowdsoucing company, and is offering 6,000 in a competition ... for creative treatments that reflect the brand's 'Motion and Emotion' strapline. Peugeot has also thrown ... the brief, created the supporting microsite and helps manage Peugeot's Facebook community. Andrew ...
Peugeot launches Twitter customer care service
18 Apr 2011 | by Sara Kimberley
Peugeot is launching its first customer service channel on Twitter to improve brand advocacy....'s outsourced contact centre The Listening Company. The Twitter page will support Peugeot's existing ... , Peugeot UK, said: "We expect the Twitter page to serve as a vital method of tracking and managing ... conversational platform creates transparency for the brand, allowing customers to directly engage with Peugeot ...
Paper Round (8 April) - Which clients are advertising in the national press?
08 Apr 2011 | by Sarah Johnson
with the aftermath in a full page ad appearing in The Times and The Independent. Peugeot reignites its press ...
Peugeot appoints Morgan Lecoupeur as UK marketing director
08 Apr 2011 | by Alex Brownsell
Peugeot has appointed Morgan Lecoupeur to the role of UK marketing director, following...Lecoupeur joins from Peugeot Austria, where he was director of marketing and quality. He takes up ... at the Volkswagen-owned marque. Lecoupeur joined Peugeot in 1998 and has held a number of sales and management ... for Peugeot's latest 508 executive vehicle. Stein joined Peugeot's UK operation in mid-2008 from ...
Ruling the world: Adland's super six
01 Apr 2011
to One, Lattitud, iGlue, Mobext Biggest Clients: Reckitt Benckiser, Sanofi-aventis, PSA Peugeot Citroen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
