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CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ... in a multi-storey car park that s empty, apart from a stationary Peugeot 208. Is that it? Yup. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

,047 shares 6. Peugeot 208 'Nonstop to Rudimental ft. John ...

Bauer launches knowledge-led mag Wonderpedia

02 May 2012 | by Nick Batten

The magazine will launch on 24 May with a cover price of 1.99, and will carry the strapline, 'Discover something new'. The concept behind the magazine is to tap into the curiosity that Bauer claims is "hardwired in us all". Confirmed advertisers in the first issue include Peugeot and Staropramen ...

Brand barometer: TNT viral campaign reviewed

26 Apr 2012

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot...Bear. In the latest version, users can send the pair travelling through time. Peugeot 208: Let your Body Drive Car manufacturer Peugeot targets an audience of younger drivers with this four ...

Hearst Magazines launches women's quarterly

11 Apr 2012 | by Nick Batten

. Advertisers in the first issue include Peugeot, Origins, L'Or al and Clarins. It has an initial print run ...

April Fools' Day: Which brands got involved?

02 Apr 2012 | by Daniel Farey-Jones

BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April...It's a car gym but not as we know it. " Peugeot also discovered a new technology a body paint ...

Campaign Viral Chart: Sex, sex and sex in top three positions

02 Mar 2012 | by Ben Hall

time: 11,165 shares 5. Peugeot 'let your body drive ...

Campaign Viral Chart: M&Ms Super Bowl climbs to top spot

24 Feb 2012 | by Ben Hall

3. Peugeot 'let your body drive?' by Havas International Media 10,473 shares this week All ...

Car firms including Fiat review marketing approach as cuts bite

12 Jan 2012 | by Nikki Wicks and John Owens

Despite wide recognition that the global auto industry is facing tough times in the current economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a more economical and creative marketing approach. Nissan and Peugeot have also moved to review ...

Peugeot consolidates dual UK PR accounts into Tangerine

09 Jan 2012 | by John Owens

Peugeot has appointed a single agency to handle two PR briefs, as the company readies a number...for Peugeot, said the decision to integrate the briefs was based on both constraining costs and creating time ... with management of time, with my team finding dealing with fewer agencies helpful. In Q1, Peugeot ... Peugeot 208. House PR will continue to work with the car brand to deliver lifestyle PR. ...

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