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CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ... in a multi-storey car park that s empty, apart from a stationary Peugeot 208. Is that it? Yup. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

,047 shares 6. Peugeot 208 'Nonstop to Rudimental ft. John ...

Bauer launches knowledge-led mag Wonderpedia

02 May 2012 | by Nick Batten

The magazine will launch on 24 May with a cover price of 1.99, and will carry the strapline, 'Discover something new'. The concept behind the magazine is to tap into the curiosity that Bauer claims is "hardwired in us all". Confirmed advertisers in the first issue include Peugeot and Staropramen ...

Tangerine PR

01 May 2012

CookShop, Cartridge World, Dalepak, Mars Drinks, Johnsons the Cleaners, DWF, Ross Burgers and Peugeot UK ...

House PR

30 Apr 2012

House PR housepr.com 4th Floor Portland House 4 Great Portland St London W1W 8QJ Longest-held clients First Drinks, PZ Cussons, Leopard Films, Channel 4, Discovery Channel, Peugeot New business contact Sam Oxley, managing partner, sam@housepr.com , 020 7291 ...

Brand barometer: TNT viral campaign reviewed

26 Apr 2012

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot...Bear. In the latest version, users can send the pair travelling through time. Peugeot 208: Let your Body Drive Car manufacturer Peugeot targets an audience of younger drivers with this four ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...

Peugeot targets younger drivers with YouTube push

16 Apr 2012 | by Alex Brownsell

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...to the track, dancing past a parked 208 model and the strapline for Peugeot s global campaign for 208, Let Your Body Drive . The clip is already going viral amassing around 230k views, and Peugeot ... and sponsorship manager at Peugeot, said: "The new 208 represents a huge step in the evolution of the 20 series ...

Hearst Magazines launches women's quarterly

11 Apr 2012 | by Nick Batten

. Advertisers in the first issue include Peugeot, Origins, L'Or al and Clarins. It has an initial print run ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

these factors together and you have an advertising opportunity for someone. As it turns out, Peugeot ... s lamp posts. While nicely conceived and designed, for Peugeot s sake, one has to hope they have ...

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