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Pharma comms chief warns healthcare PR professionals of social media pitfalls

communications, a senior pharmaceutical communicator has warned....the pharmaceutical industry. Taylor told the packed conference hall: My concern... is that we are throwing away our ...

M2M launches teaser campaign for Bradley Cooper film

revolutionary new pharmaceutical, which allows him to use 100% of his mind and become a perfect version ... pharmaceutical company." The ad uses a photo of Bradley Cooper holding a pill and the strapline that drives ...

New ad reveals danger of buying counterfeit drugs

The campaign, which also features an online spot, is the result of a collaboration across the health and pharmaceutical industries. It has been developed in direct response to findings that more than 330,000 men buy prescription-only drugs from unregulated sources, such as internet sites, every ...

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

After all, some sectors have become so specialised that they are mirrored by equally mono-minded agencies financial services, fundraising, B2B, pharmaceutical. The result? With notable exceptions, the kind of work you d expect from a village full of inbreds dull, or strange, and not in a good way ...

Brand Action Group - an alternative approach

into account sigma-tau's long-standing, respected heritage in the pharmaceutical industry. Second ... way" of treating ailments. So by bridging the gap between pharmaceuticals and natural remedies, sigma ...

Consumer healthcare expert believes a hung parliament need not impact PR industry

more. Without a crystal ball it will be difficult for the pharmaceutical and consumer healthcare ...

Profile: James O'Shea, marketing director at Maxinutrition

of O'Shea's remit to date at Maxinutrition, the game changed last December when pharmaceuticals ...

 

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