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A majority of pharmaceutical companies make use of in-depth evaluation techniques and are turning...A majority of pharmaceutical companies make use of in-depth evaluation techniques and are turning their backs on advertising value equivalents (AVEs) according to a PR Week straw poll of ten in ... are presented by the media. Fewer pharmaceutical firms make use of AVEs, compared to other sectors ...
between pharmaceutical companies and consumers for fear that it would lead to increasing demand ... an exclusive position as one of the few mediums through which pharmaceutical companies can communicate ...
Novartis, the Swiss pharmaceutical giant formed earlier this year by the merger of Sandoz and Ciba-Geigy....Ruder Finn, has won a pounds 29 million global communications and advertising contract from Novartis, the Swiss pharmaceutical giant formed earlier this year by the merger of Sandoz and Ciba-Geigy. The appointment, which is Novartis first agency hiring on an international scale since the merger was announced ...
, banking and pharmaceutical. Some of this work was previously handled by hi-tech agency DPA, which ...
FD advised pharmaceutical holding company Warner Chilcott on a £1.6bn management buyout led by Warner Acquisition. FD also advised cement company Aggregate Industries, which rival cement manufacturer Holcim acquired last month in a £1.5bn deal. Citigate Dewe Rogerson advised Holcim. Finsbury, Brunswick ...
Oakmont, in 1997 and then moved into marketing services in other sectors, including the pharmaceutical ...
. To have joined another network where there would be a number of pharmaceutical clients would have led ...
. BRUSSELS: Collagen boost for Ine Marien US pharmaceutical firm Collagen International has hired Ine ...
business. The pharmaceutical and financial sectors in Switzerland are quite dynamic at the moment ...
Lascombe GCI. Moreau Lascombe has also been busy bringing in new clients including pharmaceutical company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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