Opinion: Mills On ... Pharmaceutical ads
18 Feb 2000 | by DOMINIC MILLS
, and it will accelerate as patients knowledge of pharmaceuticals expands (just look at the profusion of US consumer ...
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Rethinking the pharmaceutical marketing model
04 Feb 2005 | by John Singer
Should pharmaceutical companies re-evaluate their consumer marketing strategies?...distinct component of their business, but because the pharmaceutical experience reflects the broader ... with product offerings. But pharmaceutical marketing operates in a completely unique dimension. While ... to consumer data, it s unlikely consumers will ever trust pharmaceutical marketers enough to volunteer ...
Pharmaceutical sector favours deeper analysis
18 Sep 1998 | by IAN DARBY
A majority of pharmaceutical companies make use of in-depth evaluation techniques and are turning...A majority of pharmaceutical companies make use of in-depth evaluation techniques and are turning their backs on advertising value equivalents (AVEs) according to a PR Week straw poll of ten in ... are presented by the media. Fewer pharmaceutical firms make use of AVEs, compared to other sectors ...
Big Awards 2008: Health & pharmaceutical
24 Oct 2008
Richard Flintham, chair of TV Cinema jury HEALTH PHARMACEUTICAL - OUTDOOR COMMENDATION Title: Road Accident Client: Scottish National Blood Transfusion Service Brand: Please Give ... Typographer: Stephen Gallacher HEALTH PHARMACEUTICAL - TV CINEMA WINNER Title: Moment Of Truth ...
Marketing Research Awards: Healthcare and pharmaceutical
06 Jul 2005
COMMENDED Client: GlaxoSmithKline Agency: Firefish COMMENDED Nytol is the leading brand in the fast-growing sleep aid and stress relief market. About 40% of the UK population regularly suffer insomnia, and the brand wanted a better understanding of these customers. The research sought to identify...
Grey launches branding consultancy for pharmaceutical industry
03 Sep 2002 | by Staff,
, Grey Healthcare Group, for the pharmaceutical industry called Brand Care....development for new pharmaceutical products. It will also help companies develop plans for products that have ... of which is to help pharmaceutical companies unseat established products. Lynn O'Connor Vos, chief ... to the pharmaceutical model by taking advantage of all windows of opportunity, making appropriate course corrections ...
STOP PRESS: Taisho Pharmaceutical hires Consolidated Communications
27 Sep 2002
PHARMA: Taisho Pharmaceutical has hired Consolidated Communications to handle PR in the UK for its
Marketing Design Awards: Pharmaceutical & healthcare
17 Nov 2004
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...
Research Awards 2004: Healthcare & pharmaceutical
07 Jul 2004
COMMENDED Client: Entific Medical Systems Agency: Through the Loop Consulting COMMENDED The BAHA is an implant that can help patients who are single-sided deaf to hear with the affected ear. A patient perspective on the device, developed by Entific, was needed, and Through the Loop Consulting...
Pharmaceutical brands fail to react to patient websites and blogs
26 Jun 2008 | by Alison Donnelly
LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion...The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical ... , said that with more patient websites appearing every day, healthcare and pharmaceutical companies ... and pharmaceutical brands need to listen and measure what is being said about their brands offline and online. Even ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
