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Big Awards 2008: Health & pharmaceutical

Richard Flintham, chair of TV Cinema jury HEALTH PHARMACEUTICAL - OUTDOOR COMMENDATION Title: Road Accident Client: Scottish National Blood Transfusion Service Brand: Please Give ... Typographer: Stephen Gallacher HEALTH PHARMACEUTICAL - TV CINEMA WINNER Title: Moment Of Truth ...

Ebiquita unveils resource for pharmaceutical brands

LONDON - Ebiquita has launched a network of new websites designed to help pharmaceutical brands use...awareness of pharmaceutical products, and provide a pool of potential patients for clinical trials as well ... network provides a tool that, to date, has not really been available to the global pharmaceutical ...

Pharmaceutical brands fail to react to patient websites and blogs

LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion...The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical ... , said that with more patient websites appearing every day, healthcare and pharmaceutical companies ... and pharmaceutical brands need to listen and measure what is being said about their brands offline and online. Even ...

Pet owners targeted by Merial email

service for Merial, the global animal-health pharmaceutical firm.

NEW MEDIA BRIEFS

. He previously held senior management positions at pharmaceutical giants Zeneca and ICI....Doctors.net.uk, the medical community site, has named Mike Gatenby as its first commercial director. He previously held senior management positions at pharmaceutical giants Zeneca and ICI. ...

Omnicom takes stakes in online healthcare companies

healthcare companies to help its pharmaceutical clients reach doctors and consumers on the web....LONDON (Brand Republic) – Global advertising and communications company Omnicom has taken minority stakes in five internet healthcare companies to help its pharmaceutical clients reach doctors ... of Omnicom’s diversified-services division, expects pharmaceutical companies to buy the proprietary database ...

I-level wins Bayer digital media

LONDON - Pharmaceutical group Bayer Consumer Care has appointed digital specialist I

German pharma company ticked off for Tweeting launch of new drugs

German pharmaceutical company Bayer has been ticked off by the industry regulator over its use...The Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory unit of the Association of the British Pharmaceutical Industry, the industry trade body, ruled that Bayer had brought "discredit" and reduced confidence in the drugs industry after it tweeted the launch of two drugs Levitra ...

CAMPAIGN REPORT ON HEALTHCARE: Net games - Too shy to visit your doctor or want a drug they won’t prescribe? Then look no further than the net, where medical sites are attracting record numbers of visitors

, pharmaceutical companies are prospecting this new territory with an enthusiasm not seen since the days..., pharmaceutical companies are prospecting this new territory with an enthusiasm not seen since the days ... of the pharmaceutical market are more suited to advertising on the net than others: At the younger end, the internet ... million, is on HIV/Aids. The pharmaceutical giant, F. Hoffman-La Roche, has produced a HIV ...

AstraZeneca seeks lead online agency

AstraZeneca, the pharmaceuticals giant, is on the hunt for a lead digital agency to handle its...'s pharmaceutical brands in the UK. AstraZeneca currently uses several different UK agencies to handle digital ... and increase its levels of digital activity. The company creates pharmaceutical products across a range ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.