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ZenithOptimedia retains £285m global Sanofi-Aventis account

French pharmaceutical company Sanofi-Aventis has retained ZenithOptimedia for its estimated £285m...by pharmaceutical sales. It was formed in 2004 with the acquisition of Aventis by the rival pharmaceutical company ...

Ramarketing seeks global recognition for Durham packaging firm

for family-owned pharmaceutical business Edwards Analytical....with the pharmaceutical and cosmetic industries,' said MD and founder Raman Sehgal. The six-month contract is the seventh ...

MSL London creates healthcare practice

and pharmaceutical markets....EMEA health arm in Geneva, in June. Kelly Walsh, CEO, MSL London, said: 'The pharmaceutical industry ...

Novartis to review $600m global media business

Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated $600m global...Pharmaceuticals, Vaccines and Diagnostics, and Sandoz Generics, a global supplier of generic medicines ...

Agencies line up for Novartis digital task

Novartis UK, the UK arm of the global pharmaceutical company, is holding talks with agencies over

Luther Pendragon to help ABPI tackle controversial NHS reforms

The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a...that the pharmaceutical industry s issues are at the top of the political agenda. ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

Pharmaceutical giant GlaxoSmithKline is to launch a review of its multimillion-pound UK PR roster

Carat retains $1.2bn media business in the US

Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...

ZenithOptimedia on alert as Sanofi-Aventis calls review

LONDON - The French pharmaceutical company Sanofi-Aventis has called a review of its global media.... The company is the world's fourth-largest by pharmaceutical sales. It was formed in 2004 in the acquisition of Aventis by the rival pharmaceutical company Sanofi-Synthelabo in a 47.8 billion deal. ...

Reckitt buys into Indian market

Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for £460m in cash, giving

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