Click on a filter below to refine your search.
What’s the issue? Communications teams at pharma firms and within pharma trade associations have their work cut out to counter challenges to the reputation of the industry. The Guardian reported on Monday that Pfizer received advice in 1989 from an expert on the Committee on the Safety of Medicines...
"'Here Come The Girls' has been one of the highlights of the first ever Big Awards. A framework you could throw absolutely anything at and it would still refuse to break (even a slightly dodgy end gag). 'Moment Of Truth' doesn't quite reach the same 'retail nirvana' but, together, they are a great example...
Should pharmaceutical companies re-evaluate their consumer marketing strategies?
For most creatives I know, the idea of working on a mainstream consumer campaign for Viagra is like a wet dream. But why is Pfizer bothering with a pitch at all? Just call Mark Wnek and ask him to reprise all his Peugeot 306 ads.
A majority of pharmaceutical companies make use of in-depth evaluation techniques and are turning their backs on advertising value equivalents (AVEs) according to a PR Week straw poll of ten in-house PR departments.
View all of the winning campaigns from the Health & Pharmaceutical category.
The professional and regulatory body for pharmacists in England, Scotland and Wales is planning to put its public affairs account out to pitch by the end of the year.
COMMENDED Client: GlaxoSmithKline Agency: Firefish COMMENDED Nytol is the leading brand in the fast-growing sleep aid and stress relief market. About 40% of the UK population regularly suffer insomnia, and the brand wanted a better understanding of these customers. The research sought to identify...
PPRS – is that the new price reduction on branded medicines? That’s the one. The Government announced this month that the NHS would pay seven per cent less for its branded, prescription medicines from manufacturers that have NHS sales above £1m, effective from 1 January.
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
