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Opinion: Mills On ... Pharmaceutical ads

, and it will accelerate as patients knowledge of pharmaceuticals expands (just look at the profusion of US consumer ...

Big Awards 2008: Health & pharmaceutical

Richard Flintham, chair of TV Cinema jury HEALTH PHARMACEUTICAL - OUTDOOR COMMENDATION Title: Road Accident Client: Scottish National Blood Transfusion Service Brand: Please Give ... Typographer: Stephen Gallacher HEALTH PHARMACEUTICAL - TV CINEMA WINNER Title: Moment Of Truth ...

Optimedia wins pharmaceutical business in Italy

- Optimedia has won the media planning and buying business of pharmaceutical company Roche in Italy....- Optimedia has won the media planning and buying business of pharmaceutical company Roche in Italy. The account is understood to be worth 7.2 million and was previously handled by Initiative Media. Optimedia, will begin work on begin work on one project immediately but will take over ...

Optimedia wins pharmaceutical business in Italy

- Optimedia has won the media planning and buying business of pharmaceutical company Roche in Italy....- Optimedia has won the media planning and buying business of pharmaceutical company Roche in Italy. The account is understood to be worth 7.2 million and was previously handled by Initiative Media. Optimedia, will begin work on begin work on one project immediately but will take over ...

The World: Washington - Congress weighs up curbing pharmaceutical ads

-to-consumer pharmaceutical advertising....Reports of new curbs come little more than a year after the pharmaceutical and ad industries defeated a similar initiative. Barack Obama, the Democratic presidential candidate, is among those who have already indicated support for some restrictions. Consumer groups and some legislators ...

NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer

Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch.

The World: New York - US pharmaceutical industry sets up ad guidelines

The US pharmaceutical industry has reacted to criticism of its consumer advertising practices...More than 20 of the country's biggest drug manufacturers have agreed to abide by the guidelines, which the Pharmaceutical Research and Manufacturers of America lobby group will monitor for compliance. The guidelines include a pledge to communicate drug risks clearly, to submit all advertisements to the Food ...

MEDIA: ZEITGEIST - Channel 4 contemplates the pharmaceutical thrills from Atomic Arts' Animal Pharm

Is the world ready for an animated sitcom set in a mental institution that looks suspiciously like a drug testing centre? We could be about to find out, because one of the most talked-about projects to be unveiled at the recent MIPCOM programming market held in Cannes was Animal Pharm, from Atomic Arts.

CAMPAIGN REPORT ON HEALTHCARE: In good health - The pharmaceutical sector is undergoing important

of last year. The reasons aren t hard to find. Pharmaceuticals is a big bucks industry that has to invest heavily in marketing on a global scale. In the UK, pharmaceutical sales total pounds 6 ... Pharmaceutical Industry, estimates that it takes ten to 12 years and up to pounds 350 million to develop a new ...

INTERNANIONAL: ISSUE - Drugs giants extend the boundaries of pharmaceutical ads

bottleneck in converting drugs from prescription-only to over-the-counter products, pharmaceutical ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.