Pharmaceutical giant Bayer calls global ad and media review
17 Jul 2009 | by Matt Williams
LONDON - Bayer AG, the German pharmaceutical and chemical giant, has called a global consolidation
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Campaign Big Awards 2010: Health & Pharmaceutical winners
28 Oct 2010
View all of the winning campaigns from the Health & Pharmaceutical category.
ZenithOptimedia retains £285m global Sanofi-Aventis account
20 Oct 2010 | by Mark Banham
French pharmaceutical company Sanofi-Aventis has retained ZenithOptimedia for its estimated £285m...by pharmaceutical sales. It was formed in 2004 with the acquisition of Aventis by the rival pharmaceutical company ...
Novartis to review $600m global media business
13 Apr 2011 | by Katherine Levy
Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated $600m global...Pharmaceuticals, Vaccines and Diagnostics, and Sandoz Generics, a global supplier of generic medicines ...
Hotline: Novartis gearing up for review
15 Apr 2011
Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated $600 million
Agencies line up for Novartis digital task
26 Aug 2010 | by Matt Williams
Novartis UK, the UK arm of the global pharmaceutical company, is holding talks with agencies over
CST Gate launches healthcare division
02 Aug 2011 | by Sara Kimberley
for prescription and consumer health and pharmaceutical brands in the UK and Europe....and branding agency Doghouse, which he founded. He has also worked for pharmaceutical giants including ... division will be built around the very specific needs of the pharmaceutical industry, providing best new ...
Pfizer hunts agency for pan-Euro drive
30 Jul 2009 | by Ian Darby
LONDON - Pfizer, the global pharmaceutical company, is holding a media pitch to appoint an agency
GSK calls pan-Euro advertising review
08 Oct 2009 | by Matt Williams
LONDON - GlaxoSmithKline, the pharmaceuticals and chemicals giant, has called a review of the pan...asked to demonstrate their experience in handling pharmaceutical brands, and will also need to show ... is the largest pharmaceutical company in the UK. It last reviewed its pharmaceuticals ad roster in 2006 ...
Carat retains $1.2bn media business in the US
22 Dec 2010 | by Sara Kimberley
Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
