Drug companies to benefit from Swine Flu fears
20 Jul 2009 | by Fiona Ramsay
LONDON - British pharmaceutical company Clinova is promoting its Covaflu face masks with national
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FMCG giant Bayer reviews $1bn advertising account
16 Jul 2009 | by Amy Golding
LONDON - Pharmaceutical giant Bayer has announced plans to consolidate its $1bn (£609m) advertising
German pharma company ticked off for Tweeting launch of new drugs
17 Aug 2011 | by John Reynolds
German pharmaceutical company Bayer has been ticked off by the industry regulator over its use...The Prescription Medicines Code of Practice Authority (PMCPA), the self-regulatory unit of the Association of the British Pharmaceutical Industry, the industry trade body, ruled that Bayer had brought "discredit" and reduced confidence in the drugs industry after it tweeted the launch of two drugs Levitra ...
GlaxoSmithKline launches £2.4m summer campaign for allergy brands
27 Apr 2009 | by Amy Golding
LONDON - Pharmaceutical company GlaxoSmithKline (GSK) is launching a £2.4m national TV and in
Berocca rolls out 'music boost' digital campaign
21 Oct 2010 | by Alex Brownsell
Pharmaceuticals giant Bayer is launching its first digital campaign for vitamin supplement brand
Pfizer ad warns of dangers of fake medicines
05 Nov 2009 | by Becky Charles
Pharmaceuticals company Pfizer is running a hard-hitting TV campaign to highlight the dangers
AstraZeneca set for global roster
24 Feb 2009 | by Joe Thomas
LONDON - AstraZeneca, the pharmaceuticals manufacturer and distributor, is looking to appoint a
Reckitt buys into Indian market
13 Dec 2010 | by Ed Owen
Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for £460m in cash, giving
GSK restructure aims for 'fast-moving consumer healthcare' approach
25 Oct 2011 | by Sarah Shearman
The pharmaceutical manufacturer, which is negotiating the sell-off of 19 of its brands, is relaying its repositioning to agencies, as it aims to capitalise on demand for over-the-counter wellness products. Under the leadership of Emma Walmsley, president of consumer healthcare Europe, the company ...
Reckitt profits climb as SSL takeover drives revenues
20 Apr 2011 | by Ed Owen
care range. The pharmaceutical division accounts for 7% of sales, and growth came from buying back the rights to the drug Suboxone from Merck. Becht said: "RBP [the pharmaceutical division] is making very ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
