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COMMENDED Client: GlaxoSmithKline Agency: Firefish COMMENDED Nytol is the leading brand in the fast-growing sleep aid and stress relief market. About 40% of the UK population regularly suffer insomnia, and the brand wanted a better understanding of these customers. The research sought to identify...
Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...
COMMENDED Client: Entific Medical Systems Agency: Through the Loop Consulting COMMENDED The BAHA is an implant that can help patients who are single-sided deaf to hear with the affected ear. A patient perspective on the device, developed by Entific, was needed, and Through the Loop Consulting...
LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion...The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical ... , said that with more patient websites appearing every day, healthcare and pharmaceutical companies ... and pharmaceutical brands need to listen and measure what is being said about their brands offline and online. Even ...
As sick British consumers snuffled through last week, German pharmaceuticals retailer Gehe finally...As sick British consumers snuffled through last week, German pharmaceuticals retailer Gehe ... founded is now set to contribute to a complete change in the face of pharmaceuticals retailing ... on its dominant pharmaceuticals business but also on picking the right complementary product sectors ...
led to an unparalleled reading choice for the medical profession, paid for by pharmaceutical ... in which drugs companies can spend their ad budget. In the UK, the pharmaceutical industry spends ... 60bn). Because of this freedom to advertise direct to consumers (DTC), US pharmaceutical ...
Steve Passmore has been promoted to director of UK brands at IVAX Pharmaceuticals UK. He
Graeme Duncan has joined Ivax Pharmaceuticals UK as head of marketing brands. He moved from
relating to pharmaceuticals is concentrated ahead of the launch of new products. Although she has done ... also been a number of restructurings within the pharmaceutical industry, and mergers ... to go in a different direction, teaming up with a US group specialising in pharmaceutical industry ...
Pfizer, the international pharmaceuticals giant, has been a company under siege for the past few...Pfizer, the international pharmaceuticals giant, has been a company under siege for the past few ... illustrate a debate currently raging in pharmaceutical, medical and PR circles. The argument centres on the extent to which patient choice should be allowed to influence the marketing of pharmaceuticals ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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