Top City PR firms compete for pharmaceutical giant AstraZeneca business
02 Jun 2011 | by Alec Mattinson
Pharmaceutical giant AstraZeneca has kicked off one of the biggest City PR pitches since
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Swiss pharmaceutical giant Merck Serono ramps up cancer drug work
26 Aug 2011 | by Nikki Wicks
Swiss pharmaceutical giant Merck Serono is refreshing comms for its colorectal cancer treatment.
Pharmaceutical giant Boehringer Ingelheim hands Pegasus animal drug brief
10 Oct 2011 | by Nikki Wicks
Pharmaceutical giant Boehringer Ingelheim has brought in Pegasus PR to support Vetmedica, its
Association of the British Pharmaceutical Industry criticised over digital comms guide
08 Aug 2011 | by Nikki Wicks
recently updated guidance from the UK pharmaceutical watchdog....In June, the Association of the British Pharmaceutical Industry published new guidelines designed to clarify best practices in the monitoring and management of social and digital media in the pharma industry. However, many healthcare comms professionals believe the guidance has failed to clarify what the industry ...
Government launches comms drive for Pharmaceutical companies to use digital media
12 Jan 2011 | by Nikki Wicks
The Government is launching a nationwide initiative to help pharma companies work around strict comms regulations and use digital media more effectively.
Medea Communications wins Orion Pharmaceuticals account
19 Jan 2010 | by Gemma O'Reilly
Medea Communications has been hired by Orion Pharmaceuticals to work on its pipeline product...for a 2011 launch. Orion Pharma is the research and development-oriented pharmaceutical division of Orion Corporation, a Finnish listed company that develops, manufactures and markets pharmaceuticals. ...
Tonic Life Communications to handle Napp Pharmaceuticals UK product launch
18 May 2010 | by Gemma O'Reilly
Napp Pharmaceuticals UK has called in healthcare shop Tonic Life Communications to prepare...pharmaceutical company in the UK in this list. ...
ABPI unveils stakeholder comms plan
05 May 2009 | by Gemma O'Reilly
The Association of the British Pharmaceutical Industry (ABPI) is launching a nationwide stakeholder
Pharma firm Sanofi-Aventis recruits Ian Weatherhead as director of comms
06 Aug 2010 | by Gemma O'Reilly
Pharmaceutical firm Sanofi-Aventis has hired Ian Weatherhead as director of comms....comms activities in other pharmaceutical and lifescience organisations. ...
Stefi Rucci, Say Communications: New horizons for pharma
21 Aug 2009 | by Stefi Rucci, Say Communications
The pharmaceutical industry is having to reinvent itself in a changing healthcare environment...of purchasing influencers. The pharmaceutical industry is having to reinvent its role in the healthcare pathway ... will help the pharmaceutical industry move forward and redefine itself as an essential, symbiotic partner in the healthcare pathway. The Association of the British Pharmaceutical Industry's recent launch of four key ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
