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of chief executive and has picked up a new pharmaceutical client as it looks to turn around its business
pharmaceutical ad sector by focusing on how it can boost return on investment....The Pharmaceutical Advertising Forum, formed by the Periodical Publishers’ Association, plans ... spend over the last four or five years has been quite marked – consolidation in the pharmaceutical ... pharmaceutical firms can benefit from this approach. We want to get across the fact that the most effective sales ...
LONDON - Digital agency I-Level has been appointed by pharmaceutical firm Bayer Consumer Care...Earlier this week, the pharmaceuticals giant behind leading brands Berocca, Alka-Seltzer and Rennie moved its 11m media business out of PHD and into WPP-owned agency Mindshare after a closed review. Although no figures for its predicted digital spend were available, Bayer's consumer division spent 72 ...
Pharmaceutical giant Roche is to sponsor Christmas ITV in a £750,000 deal. The sponsorship package, for Roche’s Rennie brand, will cover up to 30 programmes during the Christmas schedule, encompassing films, drama and entertainment. The sponsorship is one of the first under the new ITC code ...
, the incumbent on the Receipt & Colman's pharmaceutical business, has not been asked to repitch. The cosmetic ...
The FMCG company is planning to consolidate its worldwide media business with the account for pharmaceutical brand Pfizer, which it bought in December last year. In the UK, Initiative holds both accounts, worth a total 48m. A Johnson Johnson statement said: The recent acquisition of Pfizer Consumer ...
construction, telecoms and IT, pharmaceutical, aerospace and travel, retail, finance, recruitment ... Pharmaceutical, Chemical and Agricultural campaign award Winning Agency: GSW Junction 11 Client: GlaxoSmithKline ...
into the US, working as marketing consultants on the Kiehls pharmaceutical brief owned by L'Oreal. The agency ...
in 2003, up over 23% year on year. Bradley, whose past experience includes work with pharmaceutical ...
The People's Vet: close fit with product Granada Enterprises has signed a £500,000 sponsorship deal with Drontal Worming Tablets to sponsor a second series of a TV veterinary programme. The pharmaceutical giant Bayer is to sponsor a six-part series of The People's Vet , which is due to start airing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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