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think. The Association of the British Pharmaceutical Industry s (ABPI) line this time is: Claxton ... the Office of Fair Trading (OFT) called for a revamp of the pharmaceutical pricing regulation scheme which ...
The Government is launching a nationwide initiative to help pharma companies work around strict comms regulations and use digital media more effectively.
PHARMA: The Pharmaceutical Marketing Society has hired Helen Lawn & Associates as its retained PR agency. HL&A replaces Botsford PR following a pitch. Botsford, which had held the role for the 10 years, did not repitch. ...
Is the world ready for an animated sitcom set in a mental institution that looks suspiciously like a drug testing centre? We could be about to find out, because one of the most talked-about projects to be unveiled at the recent MIPCOM programming market held in Cannes was Animal Pharm, from Atomic Arts.
As sick British consumers snuffled through last week, German pharmaceuticals retailer Gehe finally...As sick British consumers snuffled through last week, German pharmaceuticals retailer Gehe ... founded is now set to contribute to a complete change in the face of pharmaceuticals retailing ... on its dominant pharmaceuticals business but also on picking the right complementary product sectors ...
led to an unparalleled reading choice for the medical profession, paid for by pharmaceutical ... in which drugs companies can spend their ad budget. In the UK, the pharmaceutical industry spends ... 60bn). Because of this freedom to advertise direct to consumers (DTC), US pharmaceutical ...
Napp Pharmaceuticals, the company behind pain-relief patch BuTrans, has approached agencies touting
Steve Passmore has been promoted to director of UK brands at IVAX Pharmaceuticals UK. He
Graeme Duncan has joined Ivax Pharmaceuticals UK as head of marketing brands. He moved from
of last year. The reasons aren t hard to find. Pharmaceuticals is a big bucks industry that has to invest heavily in marketing on a global scale. In the UK, pharmaceutical sales total pounds 6 ... Pharmaceutical Industry, estimates that it takes ten to 12 years and up to pounds 350 million to develop a new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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