03 Aug 2004
| by Jules Grant,
LONDON - Ebiquita has launched a network of new websites designed to help pharmaceutical brands use...awareness of pharmaceutical products, and provide a pool of potential patients for clinical trials as well ...
network provides a tool that, to date, has not really been available to the global pharmaceutical ...
03 Sep 2002
| by Staff,
, Grey Healthcare Group, for the pharmaceutical industry called Brand Care....development for new pharmaceutical products. It will also help companies develop plans for products that have ...
of which is to help pharmaceutical companies unseat established products.
Lynn O'Connor Vos, chief ...
to the pharmaceutical model by taking advantage of all windows of opportunity, making appropriate course corrections ...
19 Feb 2001
DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair.
The agency beat McCann Erickson Worldwide, J Walter Thompson and incumbent FCB Worldwide for the creative and media planning work for the drug.
FCB's most recent TV work for Singulair focused on consumers ...
19 Feb 2001
DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair.
The agency beat McCann Erickson Worldwide, J Walter Thompson and incumbent FCB Worldwide for the creative and media planning work for the drug.
FCB's most recent TV work for Singulair focused on consumers ...
08 Sep 2004
| by Staff,
LONDON - Carlson Marketing has scooped the below-the-line account for pharmaceutical wholesaler...of pharmaceutical, healthcare and well-being products, and services its own retail pharmacies as well as independent ...
16 Mar 2001
| by Anna Clarke
GlaxoSmithKline, the pharmaceutical giant, has handed its 600m ( 418.27m) media buying account...LONDON (Brand Republic) - GlaxoSmithKline, the pharmaceutical giant, has handed its 600m ( 418.27m) media buying account to Grey Global Group unit MediaCom.
MediaCom had previously held the account for SmithKline Beecham, before the company merged with Glaxo Wellcome to form GlaxoSmithKline ...
01 Oct 2002
| by N Craig Smith
This paper examines the challenges of Corporate social responsibility using the pharmaceutical.... For some firms, however, the challenges are greater still. Using the pharmaceutical and resource industries ...
27 Sep 2004
| by Staff,
LONDON - Pharmaceutical companies increase market research investments by a whopping 73...Pharmaceutical companies spend an average $679,000 in Phase II on market research and this increases to $1.18m in Phase III, according to pharmaceutical intelligence firm Cutting Edge Information ...
market research function enables pharmaceutical companies to develop a brand position much earlier ...
19 Apr 2001
| by Anna Clarke
Claims by the pharmaceutical industry that it needs to test medicines on animals have been...LONDON (Brand Republic) – Claims by the pharmaceutical industry that it needs to test medicines on animals have been supported by the Advertising Standards Authority in a ruling made yesterday.
Five ...
in the national press by the Association of the British Pharmaceutical Industry.
Under the headline “Animal ...
23 Jun 2000
| by JENNIFER WHITEHEAD
Novartis, the world s fourth- largest pharmaceutical firm, has
hired Greenlines Healthcare...Novartis, the world s fourth- largest pharmaceutical firm, has
hired Greenlines Healthcare Communications to work on the communications
strategy for its Alzheimer s disease treatment Exelon.
Greenlines replaces incumbent The Workhouse on the account which was
awarded following a three ...
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