18 Feb 2000
| by DOMINIC MILLS
, and it
will accelerate as patients knowledge of pharmaceuticals expands (just
look at the profusion of US consumer ...
06 Jul 2005
COMMENDED
Client: GlaxoSmithKline
Agency: Firefish
COMMENDED Nytol is the leading brand in the fast-growing sleep aid and stress relief market. About 40% of the UK population regularly suffer insomnia, and the brand wanted a better understanding of these customers. The research sought to identify...
28 Oct 2010
View all of the winning campaigns from the Health & Pharmaceutical category.
27 Sep 2002
PHARMA: Taisho Pharmaceutical has hired Consolidated Communications to handle PR in the UK for its
17 Nov 2004
Winner
Client: Kimberly-Clark
Agency: Coley Porter Bell
WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002.
In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...
07 Jul 2004
COMMENDED
Client: Entific Medical Systems
Agency: Through the Loop Consulting
COMMENDED The BAHA is an implant that can help patients who are single-sided deaf to hear with the affected ear. A patient perspective on the device, developed by Entific, was needed, and Through the Loop Consulting...
26 Jun 2008
| by Alison Donnelly
LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion...The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical ...
, said that with more patient websites appearing every day, healthcare and pharmaceutical companies ...
and pharmaceutical brands need to listen and measure what is being said about their brands offline and online. Even ...
13 Jun 2008
-to-consumer pharmaceutical advertising....Reports of new curbs come little more than a year after the
pharmaceutical and ad industries defeated a similar initiative. Barack Obama, the Democratic presidential candidate, is among those who
have already indicated support for some restrictions. Consumer groups and some legislators ...
17 Jul 2009
| by Matt Williams
LONDON - Bayer AG, the German pharmaceutical and chemical giant, has called a global consolidation
12 Jan 1995
Pfizer Consumer Healthcare has awarded pounds 4 million worth of
business to Integrator after a secret head-to-head pitch.