Search results for Pharmaceutical

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Opinion: Mills On ... Pharmaceutical ads

, and it will accelerate as patients knowledge of pharmaceuticals expands (just look at the profusion of US consumer ...

Marketing Research Awards: Healthcare and pharmaceutical

COMMENDED Client: GlaxoSmithKline Agency: Firefish COMMENDED Nytol is the leading brand in the fast-growing sleep aid and stress relief market. About 40% of the UK population regularly suffer insomnia, and the brand wanted a better understanding of these customers. The research sought to identify...

Campaign Big Awards 2010: Health & Pharmaceutical winners

View all of the winning campaigns from the Health & Pharmaceutical category.

STOP PRESS: Taisho Pharmaceutical hires Consolidated Communications

PHARMA: Taisho Pharmaceutical has hired Consolidated Communications to handle PR in the UK for its

Marketing Design Awards: Pharmaceutical & healthcare

Winner Client: Kimberly-Clark Agency: Coley Porter Bell WINNER Kimberly-Clark sanitary protection brand Kotex was in serious decline at the end of 2002. In an uninspiring market dominated by its rival Always, the brand suffered from a weak image and poor awareness, fatal attributes in a category...

Research Awards 2004: Healthcare & pharmaceutical

COMMENDED Client: Entific Medical Systems Agency: Through the Loop Consulting COMMENDED The BAHA is an implant that can help patients who are single-sided deaf to hear with the affected ear. A patient perspective on the device, developed by Entific, was needed, and Through the Loop Consulting...

Pharmaceutical brands fail to react to patient websites and blogs

LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion...The report, which surveyed GPs across the UK, highlighted that healthcare and pharmaceutical ... , said that with more patient websites appearing every day, healthcare and pharmaceutical companies ... and pharmaceutical brands need to listen and measure what is being said about their brands offline and online. Even ...

The World: Washington - Congress weighs up curbing pharmaceutical ads

-to-consumer pharmaceutical advertising....Reports of new curbs come little more than a year after the pharmaceutical and ad industries defeated a similar initiative. Barack Obama, the Democratic presidential candidate, is among those who have already indicated support for some restrictions. Consumer groups and some legislators ...

Pharmaceutical giant Bayer calls global ad and media review

LONDON - Bayer AG, the German pharmaceutical and chemical giant, has called a global consolidation

NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer

Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.