Click 
to remove filters
Should pharmaceutical companies re-evaluate their consumer marketing strategies?...distinct component of their business, but because the pharmaceutical experience reflects the broader ... with product offerings. But pharmaceutical marketing operates in a completely unique dimension. While ... to consumer data, it s unlikely consumers will ever trust pharmaceutical marketers enough to volunteer ...
Richard Flintham, chair of TV Cinema jury HEALTH PHARMACEUTICAL - OUTDOOR COMMENDATION Title: Road Accident Client: Scottish National Blood Transfusion Service Brand: Please Give ... Typographer: Stephen Gallacher HEALTH PHARMACEUTICAL - TV CINEMA WINNER Title: Moment Of Truth ...
of chief executive and has picked up a new pharmaceutical client as it looks to turn around its business
Is the world ready for an animated sitcom set in a mental institution that looks suspiciously like a drug testing centre? We could be about to find out, because one of the most talked-about projects to be unveiled at the recent MIPCOM programming market held in Cannes was Animal Pharm, from Atomic Arts.
Pharmaceutical companies need to join in the conversations on health taking place online....responsibility for monitoring regulatory compliance nervous. The pharmaceutical industry has been struggling ... -to-patient relationship and everyone in the healthcare ecosystem, including the NHS and the pharmaceutical industry ... are available, many of which can be considered tried and tested. Now is the time for pharmaceutical companies ...
In a period of upheaval, PR professionals are driving change at pharmaceutical companies....The pharmaceutical industry is in the midst of enormous structural change. First, an unprecedented number of branded medicines are losing their patent protection. This 'patent cliff' is thought to be worth $200bn over the period 2008-12. To put it another way, the industry is losing revenue equivalent ...
DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair. The agency beat McCann Erickson Worldwide, J Walter Thompson and incumbent FCB Worldwide for the creative and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers ...
DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair....DDB Worldwide has won the 40m account for pharmaceutical giant Merck's anti-asthma drug Singulair. The agency beat McCann Erickson Worldwide, J Walter Thompson and incumbent FCB Worldwide for the creative and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers ...
French pharmaceutical company Sanofi-Aventis has retained ZenithOptimedia for its estimated £285m...by pharmaceutical sales. It was formed in 2004 with the acquisition of Aventis by the rival pharmaceutical company ...
The German pharmaceutical company Bayer is reviewing its UK media account weeks after buying its...and reinforced Roche's strategy of focusing on pharmaceuticals and diagnostics. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
