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recently updated guidance from the UK pharmaceutical watchdog....In June, the Association of the British Pharmaceutical Industry published new guidelines designed to clarify best practices in the monitoring and management of social and digital media in the pharma industry. However, many healthcare comms professionals believe the guidance has failed to clarify what the industry ...
Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60 million pan...Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60 million pan-European advertising business of its self-medication division between two networks, TBWA and Grey. This consolidates the advertising for its over-the-counter brands from more than 20 agencies to two, following a review (Campaign ...
; Marks Liam Strong becomes marketing director of Reckitt s pharmaceuticals division....15 years ago: Harp unveils a new pounds 2m TV campaign using the new tagline Talking Sharp ; Marks Liam Strong becomes marketing director of Reckitt s pharmaceuticals division. Ten years ago: Abbey National uses David Jason in its first ad campaign targeted at students and school ...
and social media manager at sister firm Janssen Pharmaceuticals. Butler will be managing director ... digital comms in the healthcare and pharmaceutical arena. In September this year, Janssen dominated ... key speaker at PRWeek s Healthcare Pharmaceutical Communications Congress this year. Founded ...
Martin Lee, William Murray and Richard Pike have joined marketing consultancy The Fourth Room as directors. Lee was marketing director of Waterstone s, Murray was strategic marketing director at Ernst s UK pharmaceutical division. Martina Schafer has taken on the new role of marketing ...
.' Pharmaceutical firms GlaxoSmithKline and Roche both said they were aware of Sidewikis and were monitoring the situation. Meanwhile, the Pharmaceutical Marketing Society intends to include Sidewikis in the new ... , for the pharmaceutical industry the situation has greater implications.' While the pharma industry is arguably the most ...
The mergers and acquisitions market was boosted yesterday by ten deals worth $27 billion, with more than half of the total value paid for in cash. Oracle agreed to buy Sun Microsystems for $7.4 billion, GlaxoSmithKline bought the US pharmaceutical group Stiefel Laboratories for $3.6 billion ...
Toyota, the pharmaceutical giant Bayer and the telecoms company AT T. The company has annual sales ...
. - The Guardian Lipovitan, the high-energy drink from Taisho Pharmaceutical Europe, is launching a pounds ...
by the pharmaceutical company Merck as an independent academic journal. Source: The Financial Times BAA, the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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