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NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer

Pfizer Consumer Healthcare has awarded pounds 4 million worth of business to Integrator after a secret head-to-head pitch.

MARKETING MIX: That was the week that was

/fluoride formula; as Ibuprofen goes over-the-counter, pharmaceutical companies jump to cash in; Berni Inns spends...15 years ago: MacLeans relaunches with a massive pounds 7m package to promote its new calcium/fluoride formula; as Ibuprofen goes over-the-counter, pharmaceutical companies jump to cash in; Berni Inns spends pounds 3m on a big facelift for its 260 outlets. 10 years ago: The High Court forces ...

NEWS: HOTLINE

Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60 million pan...Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60 million pan-European advertising business of its self-medication division between two networks, TBWA and Grey. This consolidates the advertising for its over-the-counter brands from more than 20 agencies to two, following a review (Campaign ...

Imodium door-drop drive to target holidaymakers

LONDON - Johnson & Johnson MSD Consumer Pharmaceuticals has launched a direct campaign for its

Marketing Society Awards for Excellence 2005: International brand development

pharmaceutical environment since its introduction in 1967. But the company realised that to establish ... to promote a pharmaceutical brand across regions, but a consumer brand can cross borders if it is built ...

REVIEW: Marketing and advertising news in the week’s press

. - The Guardian Lipovitan, the high-energy drink from Taisho Pharmaceutical Europe, is launching a pounds ...

And in the real world... Carphone Warehouse, Tesco, Adidas, Kraft and more

by the pharmaceutical company Merck as an independent academic journal. Source: The Financial Times BAA, the UK ...

CAREERS: Movers

. He joins from French pharmaceutical firm Sanofi-Synthelabo, where he was brand manager ...

The Screen test - Campaign Screen's international ad picks 15-3-2002

Roalfe/Y but no matter, pharmaceutical company Pfizer will still be on hand for other more curable ...

CLIENT OF THE WEEK: Altering the Aer Lingus image - Mairi Clark asks why the airline’s marketing chief picked Shane MacGowan

. In 1986, Bonworth joined the pharmaceutical company, Sterling Health, progressing from marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.