Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
, especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil ...
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Andrew Fisher, CEO, Shazam...., advertising and fans alike, but this is just the start. Andrew Fisher, CEO, Shazam ...
Facebook chiefs advocate fan value over numbers
30 Mar 2012 | by Sarah Shearman
, according to Andrew "Boz" Bosworth, director of product engineering at the social network.
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
Think BR: Planning your campaign with social media
22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley
'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB..... Caroline O'Donoghue, account manager, Brandwatch, and Andrew Blakeley, social strategist, DDB ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
been installed by more than four million people. Andrew Miller, Guardian Media Group chief executive ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
, strategy director at agency Partners Andrews Aldridge, works on GlaxoSmithKline's social network for its ...
RBS Group plans social media forum initiative for banking brands
17 Nov 2011 | by Sarah Shearman
hosted on the brand's site. It includes 11 films featuring presenter Phil Spencer from the TV show ...
PeerIndex appoints Habbo's Phil Guest to commercial role
01 Nov 2011 | by Sarah Shearman
PeerIndex, the social media measurement service, has appointed Phil Guest, Habbo Hotel's executive
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
