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Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

, ranging from comparison sites and blogs to shopping directories and incentive portals. Andrew Chung ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

the auditors.' Andrew Walmsley is co-founder of i-level. 30 SECONDS ON... Collateralised Debt ...

Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

engage with their affiliates may be getting in the car with very careless drivers. Andrew Walmsley ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

-to-the-party media review? Andrew Walmsley is co-founder of i-level 30 SECONDS ON ... RECENT FMCG GROUP ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...

Andrew Walmsley on Digital: A little more conversation

21 Apr 2010 | by Andrew Walmsley

the results. So when consumers search for your brand, you'd better hope the conversation is good. Andrew ...

Andrew Walmsley on Digital: Timing is everything

14 Apr 2010 | by Andrew Walmsley

of Just-In-Time marketing has arrived. Andrew Walmsley is co-founder of i-level 30 SECONDS ...

Best supporting role

14 Apr 2010 | by Noelle McElhatton

LONDON - Hilton's Andrew Flack talks about making the most of the hotel chain's film part....As any Bond fan knows, unsubtle product-placement in movies can seriously spoil the viewing experience. However, the relationship between brands and film-makers is changing. Andrew Flack, vice-president of global brand marketing at Hilton, explains how the hotel chain took a light-touch approach to its role ...

Andrew Walmsley on Digital: Sauce for the goose

31 Mar 2010 | by Andrew Walmsley

of complacency and assumption in relation to your other activity. Andrew Walmsley is co-founder of i ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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