Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
, speaking 13 different languages, for a total of 83 edits. Andrew Waite, brand manager for Lynx ...
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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
Supermarkets have been playing this game for years. Only recently, Morrisons proudly told us that its new advertising spokesperson is Andrew "Freddie" Flintoff. Is employing the lanky Lancy lad a reflection of the grocer s Northern roots? Dunno. But it seems a natural fit. In contrast, one recalls ...
Ocado sales rise 25% year on year
04 Mar 2011 | by Ed Owen
in the statement, but Andrew Bracey, chief financial officer at Ocado, said: "the EBITDA [earnings before interest ...
John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
. John Lewis came fourth in a satisfaction poll of all online retailers earlier this week. Andrew ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
, and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
director role earlier this year as part of a senior marketing restructure. The reshuffle also prompted Phil ...
Trading Places: This week's people moves in advertising, marketing and media
10 Sep 2010 | by Staff
Cadbury marketing director Phil Rumbol and the Saatchi Saatchi Fallon chief financial officer, Steve ... EMEA has appointed Andrew Lord , the managing director of Fuse , the sports and entertainment unit ... promoted Claire Andrews from senior marketing manager to UK marketing director as part of the recent ...
Editor's Comment: Can Barry Scott sell condoms?
27 Jul 2010 | by Gareth Jones
to Reckitt Benckiser's newly promoted global category director, Phil Thomas. He is a savvy marketer who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
