Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man. ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...
Mars UK to enforce 'calorie cap' across chocolate lines
14 Feb 2012 | by Gemma Charles
year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation ...
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
Delabriere, marketing director at Innocent; Andrew Warner, senior director of marketing at Expedia, and Phil ... 's Andrew Warner offered an irreverent take on marketing education and his experience of the early days of internet marketing at Royal Mail and the BBC. Finally, 101's Phil Rumbol provided an insight into how he ...
Jammie Dodgers launches first ad in four years
02 May 2011 | by Sara Kimberley
were produced by Carly Parris. Fred Rodwell was the copywriter on the ad and Andrew Parsons was the art ...
101 lands Mr Kipling creative business
24 Mar 2011 | by Anne Cassidy
The agency, founded recently by the former Fallon partners Laurence Green and Richard Flintham alongside the ex-Cadbury client Phil Rumbol, was appointed without a pitch and replaces the previous incumbent, McCann Erickson, on the account. Jon Goldstone, the Premier Foods group marketing director, who ...
Fairtrade 'important' to 47% of UK consumers
28 Feb 2011 | by Ed Owen
coffee, Red Nose Day coffee, is sourced from Malawi. Andrew Mitchell, the secretary of state ...
Time to sweet-talk the UK
19 Jan 2011 | by Nick Hughes
as there is opportunity for trial. However, former Cadbury marketing director Phil Rumbol believes that pushing a taste ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
